Resume
Experience
Aug 2020 - Jun 2023
Communications Manager
PetPack
Melbourne, Australia
PetPack works with veterinary practices in Australia and New Zealand to strengthen engagement with their clients to facilitate business growth, client loyalty and achieve better animal health outcomes.
As the Communications Manager at PetPack, I was responsible for developing and implementing the organisation's overarching brand and communications strategy.
My primary focus is on the execution of high-quality communications across a variety of B2B and B2C channels, utilising performance insights to achieve the organisation's desired outcomes effectively.
Sep 2016 - Aug 2017
Program Manager
Achievers
Melbourne, Australia
Achievers (known as Solterbeck during my employment) work with businesses to achieve better engagement, productivity and performance from their employees, offering internal recognition programs and integrating company goals with personal achievement.
As a Program Manager at Achievers, I oversaw the day-to-day activities of Optus’ internal recognition and reward programs. I worked closely with the Optus team and the internal Achievers teams to create a holistic marketing strategy for their diverse program-base.
Jan 2015 - Mar 2016
Marketing Manager
Smart Loyalty
Hamilton, New Zealand
Smart Loyalty is Australasia’s leading B2B loyalty programme and solutions provider.
As Marketing Manager, I oversaw several successful campaigns for the company and its principal business partners - including Chevron, Caltex and Ford Motor Company. Under my leadership, the joint Marketing and Design teams achieved higher efficiency, quality and innovation levels.
Education
2004 - 2006
Bachelor of Communication
Waikato Institute of Technology, School of Media Arts
Hamilton, New Zealand
2007
National Diploma of Journalism
Waikato Institute of Technology, School of Media Arts
Hamilton, New Zealand
Professional Skillset
Copywriting
Marketing Strategy
Marketing Campaigns
EDMs
SEO
Google Analytics
Team Management
Project Management
Publications
Media Releases
Video
Social Media
Canva and Photoshop
Mailchip and Campaign Monitor
Additional Experience
A published journalist in national and regional New Zealand newspapers
Former News Editor for the Australian Veterinary Journal
Extensive knowledge of bulk email services and online survey platforms
Eight plus years of experience managing small teams